Kelly Slater’s apparel brand, Outerknown, will sponsor this year’s Fiji Pro. Photo: WSL

The Inertia

By now, you know about Kelly Slater’s relationship with Fiji, more specifically Tavarua, yes? Didn’t he sponsor a Fijian rugby team that went and put his name on their jerseys? I can only find this image online (apologies for the poor quality):

Well, in a move that wasn’t completely predictable but definitely fitting, the WSL announced today that the champ’s apparel brand, Outerknown, will be the title sponsor of this year’s Fiji Pro.

Slater has delivered consistently barrier-breaking performances at the elite level in Fiji and the four-time event winner has a strong relationship with the island of Tavarua, making it his favorite wave, and the OuterKnown partnership a natural evolution,” said the WSL in a press release.

The move represents the latest in the WSL’s strengthening ties with Kelly’s numerous business ventures – first a majority stake in KS Wave Co. and now this.

Said Kelly of his heart for the place:

“I fell in love with the small island of Tavarua a long time ago and I go back a few times every year. It’s definitely my favorite escape and may be home to the happiest people on earth.”

So with three years worth of title rights for the Fiji Pro, and Kelly’s (maybe) retirement this year, is it possible the champ wants to have a for sure wild card option to play even if he does withdraw from the tour full time? Inquiring minds would like to know.


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